24-25 International Dance Series Brochure – "Spectrum"
The 24-25 International Dance Series brochure launched TPAC's dance season and packaged four very different companies as one cohesive experience. Tasked with finding a theme that could unify the whole series, I built the campaign around the idea of a spectrum. The season spanned a wide range of performance styles, from Martha Graham Dance Company to Ballet Folklórico de México. The programming and production photography was vibrant and colorful leading to the unifying concept of "Spectrum". The covers show dancers breaking through bands of refracted light, as if moving through glass, and that idea carried into taglines such as "Explore the broad spectrum of movement and magic" and "Experience the spectrum of emotion." Inside, each company got its own panel within the shared spectrum system, giving the series rhythm while keeping every title distinct. The concept then extended past the brochure into three additional direct mail pieces, environmental displays, digital graphics, and promotional material, turning a single word into a season-long campaign. "Spectrum" was the third dance series campaign I led for TPAC.
