2025–26 Broadway Season Brochure
A direct-mail season brochure built to drive renewals and new subscriptions for Broadway at TPAC's 2025–26 lineup, also the 45th anniversary season. Anchored by the "A Storybook Season Awaits" theme, the piece opens on a cinematic Beauty and the Beast cover and carries that narrative through eight individual show spreads, each given its own distinct color narrative. The back half shifts from spectacle to utility with a clean seating map, tiered package pricing, donor society levels, and performance details moving from inspiration to purchase without friction. Engineered as a self-mailer, this piece folds the lineup, campaign theme, and call to action into a single piece that arrived directly in a potential buyer's mailbox.
