Disney's Frozen TPAC Takeover
Disney's Frozen was the tentpole of TPAC's 2023–24 season, the show that led the season's marketing and months later, took over the building for its Nashville run. The campaign spanned both ends of that arc. Frozen's art anchored the season brochure cover that launched ticket sales and broke subscriber records, then expanded into a building-wide environmental takeover when the show arrived: a building-wide environmental campaign that turned TPAC's exterior and lobby into an extension of the stage for the Nashville run of Disney's Frozen. The concept used the architecture itself as the canvas and made it look as if Elsa herself had frozen the corner of 6th Avenue and Deaderick Street. The system was designed against real window elevations and carried across every touchpoint a guest meets on the way in, including the corner wrap and entry doors, sidewalk pole banners, a freestanding kiosk, the scrolling marquee, and a branded step-and-repeat for private donor receptions.
