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PATRON Institutional Newsletter

Branding · Print

PATRON is TPAC's recurring member and donor newsletter. Beginning in 2023, the publication system was built around the TPAC brand refresh. Setting "PATRON" on an angle, the letter A works as a visual portal to the arts and the signature feature of the direct mail piece. The framework was designed to flex, drawing on one of the brand's bold, vibrant colors to complement each issue's cover photo. Inside, the system holds a wide editorial range, from interviews and Broadway features to intimate donor profiles and real opportunities for members to look behind the curtain. To this day, PATRON remains a quarterly piece members look forward to opening.

Company

Tennessee Performing Arts Center

Year

2023-2024
Labels and Poured Shot of Beer
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