Provider Network Risk Report
A tailored account-based marketing campaign built around proprietary data designed to reach prospective payer clients. Once network analysis data was provided, a digital report template was developed first, deployed as a personalized email campaign with each prospect's own exclusion data surfaced front and center. The template was then translated into a printed one-pager, distributed directly to prospects at a conference within a branded ProviderTrust folder and additional marketing collateral. Both the digital and print versions were built as scalable quarterly templates, allowing the demand generation team to refresh and deploy each cycle with new data and new targets.
