The List – Quarterly Drop Booklet
The List is 710 Labs' quarterly drop booklet, a bifold that walks customers through the season's limited release products. The final piece was one exterior with five different interiors, each version tailored to the state it was distributed in. The cover came together when I was handed a folder simply named "Patches." I turned those raw, flat assets into embroidered patch designs and gave the whole bifold a woven fabric texture, so the booklet reads less like a product sheet and more like something you would stitch onto a jacket. That tactile, collectible feel matched exactly how 710 talks about its drops, treating each release as something worth holding onto. Inside, the same premium voice carried through detailed product write ups, close up photography, and the brand's signature iridescent gradient.
